| Universal Analytics will no longer process new data in standard properties starting in 2023. Prepare now by setting up and switching over to a Google Analytics 4 property. | | |
| Top performance metrics | | Stats compared to previous month | | Users | | 17 | 30.7% | | Sessions | | 18 | 38.4% | | Bounce Rate | | 94.4% | 5.5% | | | | | | | | | |
| User acquisition | | Breakdown of visitors acquired by channel | | | | | | | | | | | |
| Feature spotlight | | Our next-generation measurement solution, Google Analytics 4, is replacing Universal Analytics. Starting in 2023, Universal Analytics will no longer process data. In preparation, we encourage you to switch over to a Google Analytics 4 property as soon as possible. | | Switching to Google Analytics 4 allowed McDonald's Hong Kong to gather real-time ecommerce data from their app and use turnkey predictive audiences to gather customer insights. As a result, McDonald's was able to reach valuable audiences and increase in-app orders by 550%. | | | | | | | | | | |
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